Oulmès outperforms in a falling market
The standout move on the Thursday, April 2, 2026 session on the Casablanca Stock Exchange came from Oulmès, whose shares jumped 6.0% to MAD 1,239, the strongest gain of the day, even as the MASI index slipped 0.16% to 17,525.32. That divergence was not random: it came as Morocco’s tourism indicators accelerated sharply, with tourism receipts up 22% to MAD 21.38 billion at end-February 2026 and air passenger traffic rising 7.91% to 5,909,802, according to the economic press.
For a stock tied to out-of-home consumption, hotels, restaurants, cafés and premium distribution channels, that mix of higher visitor volumes and stronger foreign-currency spending materially changes the investment case. In a session where 42 stocks fell, against 22 gainers and 4 unchanged, the market clearly singled out companies seen as immediate beneficiaries of stronger domestic and tourism-linked demand.
Key figures
- Oulmès +6.0% at MAD 1,239
- MASI -0.16% at 17,525.32
- Tourism receipts: MAD 21.38bn, up 22%
- Air traffic: , up
